Commercial Brand Photography in Grand Rapids: Peace Out Pests & Grand Home Inspections
- sarahrypma
- Sep 26
- 3 min read
Commercial brand photography in Grand Rapids isn’t just for big corporations—it’s for any business that wants to build trust and connect with its audience. I’ve had the pleasure of photographing this Grand Rapids family several times, from extended family sessions to milestone portraits, and recently they invited me to help tell the story of their two businesses: Peace Out Pests and Grand Home Inspections.
This project focused on creating a versatile marketing image library that goes far beyond stock photography. From tools of the trade to team headshots and client interactions, the final collection gives them hundreds of ways to strengthen their brand across websites, social media, print materials, and more.
Why Brand Photography Matters For Your Business
Regardless of your business industry, people want proof of professionalism and trustworthiness with real people (not stock photography). In the world of AI, authenticity matters more than ever. That’s where visual storytelling comes in.
Strong brand photography helps businesses like Peace Out Pests and Grand Home Inspections show the real people behind the company, highlight the process that demonstrates expertise, provide versatile images to use across marketing platforms and builds trust by making the service process transparent.
Tools of the Trade: Building Authenticity
From flashlights illuminating wiring panels to inspectors taking careful notes on siding or gutters, these moments show the detail-oriented side of the job. Tools and equipment tell a story just as much as faces do.
Room for Copy in Commercial Photography
I have helped create commercial photography images for businesses for almost 10 years and some of the most sought after images are ones that have room for copy. Room for copy simply means leaving negative space in the image for text and logos. This gives companies much more creative flexibility and versatility with their images.
Marketing Impact of Commercial Brand Photography in Grand Rapids
The true value of this session is the marketing mileage the client will get from the images. Instead of relying on stock photography, they now have a custom library that can be used for.
Website redesigns – clean, professional photos with space for headlines and copy
Social media content – real team members in action, perfect for posts and campaigns
Print brochures & flyers – technical shots and portraits to reinforce brand credibility
Recruiting & onboarding – consistent headshots and team culture visuals
Email campaigns & blog content – storytelling imagery that stands out in a crowded inbox
Team Headshots in Commercial Brand Photography in Grand Rapids
Alongside the action shots, I created a series of cohesive headshots for the team. Using a clean white brick backdrop, we captured portraits that are professional but approachable, perfect for the “About Us” page, staff directories, or social introductions.
I love that this family trusted me to tell both their personal story and their business story. That continuity means I understand not only who they are, but how they want their companies to be seen. The images we created give them lasting marketing impact: professional photos that can be repurposed across campaigns, save time and money compared to stock, and reinforce their credibility with every touch point.
Book Your Commercial Brand Photography Session
If your business is looking for commercial brand photography in Grand Rapids or across Michigan,
build a professional image library that showcases your people, your process, and your story—while giving you the marketing flexibility to grow your brand with confidence.
